McMurray-Killduff Grocery Token, Newton, Iowa

 

McMURRAY Family (Click for Family Tree)
[Are you related? Yes if you descend from Dr. Edward A. McMurray, Dr. Herbert McMurray, or Maude L. “Midge” McMurray Cook, who are the children of William Elmer “W.E.” McMurray. and Lynette Payne.]

It seems sort of crazy to think of auction websites and antique stores as a good source for family history. These days though, with so many kids and grandkids having little interest in the family furniture, pictures, papers, what-sits that sit on a shelf and need dusting, etc. that have been lovingly passed down for generations, such impersonal temporary repositories can be a good resource. The internet now helps us to gather these treasures after they have been spread far and wide from the original homeplace when people migrated around the country (or countries!).

One can set up alerts on sites like eBay or even on Google so that a family historian can be researching while sleeping instead of crawling the internet at 3am. (OK, I will admit that many of us will just be crawling other websites at that time…)

A person in Lake Sherman, Nebraska, posted the above treasure on eBay back in 2012, and the eBay alert system was a great research partner. I got an alert that a McMurray item was just listed! How amazing- what were the chances a McMurray or Killduff descendant would be in Lake Sherman, Nebraska at the one antique shop that had this little ‘coin’ maybe stashed somewhere mostly out of sight? Or the chance that a descendant would somehow run into this person from Nebraska who may have found this in a shoebox in their, or someone’s, old family home?? Would it have even come up in a quick conversation? Likely none of these scenarios would have helped return this token to family after about 112 years, except for eBay. It also opened a new avenue of research, as this early time of Will’s life and his business partnership with Mr. Killduff was previously unknown.

To recap a number of previous posts, William Elmer McMurray (1874-1957) was the oldest of the five children born to Hannah Melissa Benjamin (1854-1932) and Frederick A. “F.A.” McMurray (1850-1929). He was also the first McMurray ancestor born in Jasper County, Iowa. Will, known as “Bill” around Newton, Iowa, may have gotten his talents as a businessman and salesman from his father. F.A. McMurray was an auctioneer, ‘crying’ sales of farms and businesses in many counties for decades. He was one of the most successful auctioneers in the area, and in great demand. One can imagine a young Will and his brothers helping out with the travel to the sales, making an inventory of farm and household objects and livestock to be sold, tagging auction items with numbers for bidding, moving equipment or animals to the front for all to see, and receiving the money from auction-goers who had found a new/old treasure of their own. As he got older Will worked as an auctioneer with his father frequently- there were newspaper ads for “McMurray & Sons, Auctioneers,” so his brothers must have helped out too. Will eventually carried what he learned in the auction business about people, the psychology of selling and of the buyers, plus the logistics of buying and selling various goods into a business of his own.

Will worked for Willis McCollum beginning around 1892, when Will was 18 years old. The McCollom Grocery Store was located on the square in Newton, Iowa, on the northeast corner. Will worked there for a number of years, as did William Charles Killduff (1871-1959). It may have been confusing when someone in the store called out, “Will!” since there were three who may have been called by that shortened name!

On what was likely a bitterly cold Iowa winter day, the Newton Record of January 26, 1899 posted an article with the headline of “Unexpected Change of Business.” It explained that the previous morning, Willis McCollom had sold his store to his two clerks, Will McMurray and Will Killduff. It was a complete surprise to the locals:

“Willis had been so long and successfully in the grocery business in Newton that he had came [sic] to be considered a permanent fixture here in that line.”

The paper went on to applaud the work of the two young men, stating:

“The two Wills are enterprising young men, full of business push and energy, and during their service in the store have made themselves popular with its patrons. There is no question of their success.”

On March 1st the two Wills took possession of the store, in the same spot on the square. They had already placed an ad in the Newton Record stating:

“We will keep up the reputation of the old firm, which was to keep the best goods, sell them at a small profit and treat everybody nicely.”

Since the McColloms had been in the grocery business for quite some time, it was really important for the two new owners to reassure established customers that the grocery would continue being a great place to shop.  The ad went on:

“We are young in years but not young in the grocery business… [We] thoroughly understand the business, and will guarantee the same satisfaction in the future that you have had in the past.”

Just three months later, on June 6th, 1899, Will married Lynette Payne (1879-1968) so it became even more important to keep their customer’s loyalty. Also, William Charles or “W.C.” Killduff was more than a co-worker and then partner- in October of that same year he became family when he married Mae Benjamin, Will McMurray’s cousin. To build the business, these two savvy merchandisers placed ads throughout the copy in many issues of the Newton newspaper. In 1900, they offered trading stamps to every customer who visited the store on Saturday, July 7th, and the McMurray-Killduff trade token may have followed soon after. Both the stamps and the tokens were an enticement to return to the store to spend them, just like department store cash is today.

Known as a ‘trade token’, this 10mm (just over 3/8 of an inch) round is made of aluminum. Aluminum became cheap in the 1890s, which fits with the time that Will and William Killduff purchased the store. The coin, worth 5 cents in trade (probably, rather than $5) may have been given out like the stamps were, only on a certain day, or could have been offered when a specific purchase was made. While 5 cents does not seem like very much, in 1901 McMurray-Killduff Grocery sold a “1 gallon can of good peaches for 39 cents” and “2 1-pound cans of Flat Salmon for 30 cents.” So the 5 cent token would have had more buying power than it seems.

Some of the Benjamin family did move west, and we have not traced the Killduffs other than W.C., but the coin could have been owned by anyone in Jasper County, Iowa. Some people never cash in such rewards, and the object ends up in a box or drawer that then gets moved on with a migration or a yard sale. Additionally, modern day “pickers” who travel the country searching for antiques may have purchased it in Iowa and taken it to a shop in Nebraska- we will likely never know.

In September of 1901, Will McMurray paid for an ad in the paper for a carload of peaches and mason jars, and it was signed with just his name, not paired with W.C. Killduff’s. Will’s store was still on the Northeast Corner of the Newton Square, so the partnership between cousins had likely been dissolved. Will had the grocery and/or a meat market for many more years. In fact, in the 1916 Newton City Directory, W.C. Killduff is listed as a clerk at the McMurray Grocery. Will McMurray’s brother Roy McMurray also clerked at the store for a time, and of course, Will’s wife Lynette also spent more time than she liked working in the store as well as raising three children. In 1925, Will began building a new store for his grocery business because there was a problem with the buildings being over their property lines, and F.L. Maytag (yes, that Maytag), bought the property on that corner, razed the buildings, and built his Maytag Hotel . We have not found other news stories to learn more about the planned building by Will nor how long he had a grocery store, but city directories would help in that research. Will did sell insurance in his later years, and his jovial demeanor and friendly service continued to serve him well in business.

 

An Afterthought:

As this was being written, the realization of karma or serendipity washed over me- Will and F. A. McMurray sold other people’s possessions at auction, and a token from Will’s store made it back to family via a high tech auction in 2012. Wherever they are today, they may have marveled at the new technology, were happy as auctioneers that the purchase price was more than twice the opening bid, and may have had a hand in making the family’s offer the winning bid. Cool.

 

Notes, Sources, and References: 

1. See previous blog posts about Will McMurray and his grocery store, including:

   “Shopping Saturday: William Elmer McMurray and Marketing a Small Town Grocery Store.” https://heritageramblings.net/2018/12/15/shopping-saturday-william-elmer-mcmurray-and-marketing-a-small-town-grocery-store/

   “Amanuensis Monday: Will McMurray’s Grocery in Newton, Iowa.” https://heritageramblings.net/2019/02/18/amanuensis-monday-will-mcmurrays-grocery-in-newton-iowa/

   “Shopping Saturday: William Elmer McMurray as a Newton, Iowa Merchant.” https://heritageramblings.net/2018/10/20/shopping-saturday-william-elmer-mcmurray-as-a-newton-iowa-merchant/

2. “McMurray & Killduff, Cash Grocers” advertisement in the Newton Record, Feb 23, 1899, page 8.
3. A special thanks, as always, to our wonderful Iowa cousins who have shared their family treasures.
4. “Token coin” on Wikipedia, https://en.wikipedia.org/wiki/Token_coin
5. “Unexpected Change of Business,” Newton Record, Jan. 26, 1899, page 1.
6. Apologies for the poor quality images, but sometimes, that’s just genealogy!

 

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